Hi, I’m Sami! I’m a lady boss, too.

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I understand the struggles (and joys!) of being a female entrepreneur because I am one. I’m uniquely qualified to help you with branding and marketing because I’ve been through it all with my other business, florapothecarie, my line of handcrafted 100% natural & vegan beauty.

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Prior to founding my own businesses and becoming self-employed, I spent 10 years as a digital marketer and graphic designer for a small communications firm, a large corporation, and a non-profit university. My skills in both design and marketing have enabled me to help businesses large and small with all phases of branding, marketing and content creation — from strategy and brainstorming to design & execution of email & social media content, digital advertising, and the reporting & analysis of all marketing efforts.

Today, I help passionate female entrepreneurs tell their story and attract the right clients and customers through standout branding and marketing.

As a lady boss myself, I understand the struggles of wearing waaaay too many hats in your business, and I know the marketing hat isn’t always the most fun to wear. I also understand the fear of bringing someone else on to help with your baby!

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I know there are a lot of “marketing gurus” out there with “guaranteed systems” to help you “grow your business overnight” and “100 Instagram Post Ideas You Can Steal.”

- Insert huge eyeroll. -

Branding and marketing are not one-size-fits-all. What worked for one business might not work for yours. So I don’t “sell guaranteed systems that will grow your business overnight” because those don’t exist. Your business is unique, your customers are unique, you are unique, and so my work with you will be unique.

I will be your partner in defining your brand’s unique voice and aesthetic by digging into the heart and soul of your company, then translate that into content (email, social media, ads) that help you be found by your dream clients and customers.

Here’s what past clients say:

Some love from fellow lady bosses I’ve had the pleasure of working with. 💖

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“Working with Sami not only gave me motivation to brand and launch my new business, it really helped me understand the vision I had stuck in my head. She has a way of picking your brain to REALLY get a sense of what your brand should look and feel like. She just GOT me. As an artist myself, not a graphic one, I know it can be hard to work with other artists but Sami was patient and understanding of my vision and always had brilliant ideas to offer. The end design was exactly what I wanted and she not only KILLED it but went above and beyond and created a vision board for my colors, inspiration, icons and backgrounds. 100% recommend.” — MISH J.

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“Sami is a dream to work with. I didn’t have a strong idea of what I wanted my logo to look like, but she worked through several branding exercises with me exploring what my company was about, and who I was as a person. It went deeper than just the surface of my services and this fared super well for an evergreen logo. I have been using this logo for many years and it truly is timeless! I constantly get compliments on it, and I am weirdly protective of it. It’s more than my business, it is an icon of my whole identity and I am so grateful to have had the opportunity to work with Sami to create such a gem.” — MAYA O.

More Fun Facts About Me:

 

Dogs or Cats?

I’m a dog lady, but I have both: a corgi-chihuahua named Appa and a cat named Willow.

 

What’s your sign?

♊️☀️
♉️🌑
♏️⬆️

 

Favorite Movies?

Amélie, Moulin Rouge!, The Goonies, Better Off Dead, Wedding Crashers, Labyrinth… anything made in the 80s with John Cusack or by John Hughes.

 

Coffee or Tea?

Tea all day, every day. Drinking coffee gives me waaay too much energy. 🤪

 

Favorite TV Shows?

Buffy the Vampire Slayer is my all-time favorite. So much so, I’m forcing my friend Pat to watch it on our podcast Kicking & Streaming. Other regular re-watches include: Avatar: The Last Airbender, How I Met Your Mother, and Parks & Recreation.

 

Favorite animals?

Pretty much any form of bear, especially polar bears and red pandas. My husband & I got to feed a red panda during our engagement photo shoot at a local zoo. I thought I was going to go full Kristen Bell, but thankfully I kept it together. 🥰

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Hogwarts House?

Hufflepuff and proud!
💛🖤💛🖤💛

 

Favorite Books?

Harry Potter series by J.K. Rowling

A Court of Thorns and Roses series by Sarah J. Maas

Being Boss by Emily Thompson and Kathleen Shannon

Hard Love by Ellen Wittlinger

Weetzie Bat series by Francesca Lia Block

White Oleander by Janet Fitch

(I really like books 🤓)

 

Looking for help with
branding or marketing?