The Blog
Branding & marketing advice
+ spiritual living tips for lady bosses.
The Customer Isn’t Always Right (And How To Fire Them)
A gentle reminder that the customer is *not* always right, and you *can* fire them. Running a business is hard enough without people actively being jerks to you. You’re in this business to help people who genuinely want your help, not to be the punching bag for people who will always find something to complain about. Firing problem customers and clients frees you up to focus on the great ones who make your heart happy, and reaffirm why you’re in this business.
Full Moon in Libra
April’s Full Moon is in the harmonious Air sign, Libra. Read on for a ritual to help you and more self-care tips to make the most of this moon’s energy.
Focus on the Message, Not the Platform
Are you finding yourself stressing about what to post on *all the platforms*? Try focusing on the message you want to share, rather than the platform you feel like you need to “fill.” Read on for easy tips to help you generate content ideas.
New Moon in Aries
This New Moon in fiery Aries kicks off the beginning of the astrological year. This is a great time to re-embody your authentic self and start projects that align with your core values. Read on for self-care tips to make the most of this new moon’s energy.
Full Moon in Virgo
The last full moon of the astrological year is in the sign of earthy, organized Virgo. Read on for a ritual to help you and more self-care tips to make the most of this moon’s energy.
Meta’s New Pay-To-Play Verified Badge for Facebook and Instagram
Meta announced a new pay-to-play verification program for Facebook & Instagram called Meta Verified, and I’m not having it. Read on to learn more about what it is, and what it could mean for your small business.
New Moon in Pisces
February’s New Moon is in the watery, dreamy sign of Pisces. This is a great time to re-connect with your spiritual side and start a dream journal. Read on for self-care tips to make the most of this new moon’s energy.
How (And Why) To Reuse & Recycle Your Content
Recycling is great for Mother Earth. And also your content. Not everyone sees each piece of content you create - and if they do, they forget about it after a while. So I’m a big fan of repurposing, reusing, and re-sharing content across multiple channels and multiple times.
Full Moon in Leo
Today’s full moon is in the fiery sign of Leo. I think Leos get a bad rap for being known as egotistical and showy, but I think their belief in their own self-worth is refreshing and can teach us how to love ourselves a little more. Use this full moon to release memories of feeling small, and instead be proud of your accomplishments. Read on for a ritual to help you and more self-care tips to make the most of this moon’s energy.
5 Reasons to Focus on Email Marketing
Numbers don't lie - even though social media is flashier and has more features, email is still far better at reaching, engaging and getting your clients/customers to purchase from you, whether you offer services or physical products. Read on for 5 reasons to focus your marketing efforts on email.
You Don’t Own Your Social Media Audience!
Unlike with email marketing, you don’t own your social media audience. With email, your list of subscribers is YOURS, even if you move to a different email marketing service. Sign up for my FREE training, Grow Your Audience with Email Marketing.
New Moon in Aquarius
It’s the first New Moon of 2023, in the sign of Aquarius. This is a great time to re-examine your thoughts and firmly-held beliefs about yourself and others, and do some visualization exercises to dream big and imagine your future. Read on for self-care tips to make the most of this new moon’s energy.
Grow Your Audience with Email Marketing
Are you relying too much on social media for marketing your business? You don’t own your audience on social media. If algorithms change, or your account is hacked, or the platform shuts down, you lose your audience. Not so with email marketing.
Full Moon in Cancer
Today marks the first full moon of 2023, and it’s in the watery sign of Cancer. Cancer is represented by the Crab - a tough exterior with a soft, gushy inside. Ruled by the Moon, this water sign’s emotional state can be as ever-changing as the tides. At their core is the desire for security and a deep loyalty to those they love. Use this full moon to shed the armor you’ve built to keep yourself “safe,” and reconnect to you heart’s true desires. Read on for self-care tips to make the most of this moon’s energy.