Introducing the Marketing Clarity Mini eCourse
Raise your hand if you’ve ever been stressed out about marketing. Maybe you get halfway through the day and have a panic moment of not knowing what you’re going to post on Instagram today. Or you have an email list you’ve been neglecting because you have no idea what to send your subscribers. Or you’re feeling like everything you say feels too salesy, you hate the word “marketing,” and nothing seems to work because algorithms are constantly changing and you can’t keep up with it all!
I get it. Truly. Marketing is… a lot. But the thing is, if you don’t tell people about your products or services, how will they ever find you and pay you for them? Marketing your business is an essential part of running a business. No marketing = no sales. The wise Erica Tannen of The e-List once said, “Having a great business you’re not marketing is like hosting a party and forgetting to send the invitations.” How can you expect anyone to show up if you don’t tell them about it?
The struggle to market your business stems from a few things:
A disconnection from the heart and soul of your business - why you started it and how it shows up in the world of marketing (aka your business’ personality.) Together, these make up your brand.
Not knowing exactly who your ideal customers or clients are.
Feeling overwhelmed by all the different marketing channels, not knowing which to choose, what content to put on them, and how to keep creating content on a regular basis.
I coach my clients through these exact conundrums when we work one-on-one through my branding and marketing services, but I also know that hiring a consultant isn't in everyone's budget. Or maybe you’re reading this because you want to conquer your marketing own your own! Either way, I fully support you and that’s why I’ve created the Marketing Clarity Mini eCourse.
If you are struggling with any of the above — unsure of what exactly your brand is, unclear about how to reach your ideal customers or clients (or even who they are!), and overwhelmed by marketing in general — this mini eCourse was made for YOU!
What is a “mini eCourse?”
I don’t want to overwhelm the already overwhelmed with dozens of modules and lessons. I don’t want this to be another $100+ eCourse you buy and then never finish because it’s so much work. (Yep, I’m totally guilty of that too!) So I kept this short + sweet but still packed with actionable goodness and a 24-page workbook. It's tons of value for only $77.77, which is less than the cost of a one-hour consulting call with me!
What will I learn?
MODULE 1:
BUSINESS CLARITY
Reconnect with the heart and soul of your business: what you're selling, who you're serving, why, and how.
MODULE 2:
CUSTOMER CLARITY
Define your dream customers (or clients), create detailed customer profiles, and a target market summary.
MODULE 3:
MARKETING CLARITY
Figure out how to talk to your potential & current customers, what to say, and where to say it. Put it all together into a content marketing calendar.
Check out a preview of the Marketing Clarity Mini eCourse below!
Whether you’re just starting your business or have had it for 10+ years. Whether you offer services or products, this mini eCourse will teach you (or give you a refresher) on how to reconnect with the “why” of your business (which will inform everything else), determine who exactly your customers or clients are so you know you’re marketing your business to the people who actually want to buy from you, choose the right marketing channels to connect with your customers/clients, and what exactly to share on your chosen marketing channels.
Got more questions?
Learn more about the Marketing Clarity Mini eCourse - and check out some of the frequently asked questions - here.
