A gentle reminder that the customer is *not* always right, and you *can* fire them. ⁠Running a business is hard enough without people actively being jerks to you. You’re in this business to help people who genuinely want your help, not to be the punching bag for people who will always find something to complain about. Firing problem customers and clients frees you up to focus on the great ones who make your heart happy, and reaffirm why you’re in this business.

Are you finding yourself stressing about what to post on *all the platforms*? Try focusing on the message you want to share, rather than the platform you feel like you need to “fill.” Read on for easy tips to help you generate content ideas.

Meta announced a new pay-to-play verification program for Facebook & Instagram called Meta Verified, and I’m not having it. Read on to learn more about what it is, and what it could mean for your small business.

Recycling is great for Mother Earth. And also your content. Not everyone sees each piece of content you create - and if they do, they forget about it after a while. So I’m a big fan of repurposing, reusing, and re-sharing content across multiple channels and multiple times.

Numbers don't lie - even though social media is flashier and has more features, email is still far better at reaching, engaging and getting your clients/customers to purchase from you, whether you offer services or physical products. Read on for 5 reasons to focus your marketing efforts on email.

Unlike with email marketing, you don’t own your social media audience. With email, your list of subscribers is YOURS, even if you move to a different email marketing service. Sign up for my FREE training, Grow Your Audience with Email Marketing.

Are you relying too much on social media for marketing your business? You don’t own your audience on social media. If algorithms change, or your account is hacked, or the platform shuts down, you lose your audience. Not so with email marketing.

Did you panic last week when Instagram, Facebook, and WhatsApp were down? This outage illustrated the important lesson of having multiple marketing channels to reach your community. Using social media for attracting new clients or customers is a great tactic, but be sure to bring ⁠them in to marketing channels you have a bit more control over, like your email list and website.

When is the last time you introduced yourself - on social media, via email, in-person, etc - to your potential clients/customers? When did you last tell them what you do and how you can help them? If it’s been a while, go ahead and do it. Here are some templates to get you started.