You Don’t Own Your Social Media Audience!
🚨 You do not own your audience on social media. 🚨
If algorithms change, or your account is hacked, or the social media platform shuts down (remember Vine? MySpace? Google+?), you can no longer effectively reach your audience, and may lose them entirely.
Not so with email marketing. Even if you switch from one email marketing service to another (for instance, Constant Contact to MailChimp), the list of email addresses (subscribers) you have cultivated is yours to take with you.
If you haven't been focusing on email as a marketing tactic and you're not sure where to start and what to send your subscribers, or if you'd like some brushing up, sign up for my FREE 5-week email series, Grow Your Audience with Email Marketing, kicking off Wednesday, February 1st. Learn more and sign up here!