University of Massachusetts Amherst
Social Media Audit & Strategy

Client

University of Massachusetts Amherst

What I Did

• Social Media Audit

• Social Media Strategy

• Analytics Reporting

Project Description

Facing a reorganization, UMass Amherst’s Chief Marketing Officer wanted to set his new social media team up for success before they even began. I was hired to conduct an audit of their primary social media channels, create a social media strategy for the University, and assist with social media content creation and publishing.