Wesleyan University Giving Tuesday
social media Campaign
Client
Wesleyan University
What I Did
Social Media Strategy
Digital Advertising
Photography
Graphic Design
Copywriting
Project Description
In 2016, Wesleyan Universityβs Office of Advancement decided to utilize social media as a key channel for fundraising efforts, starting with their Giving Tuesday campaign. I collaborated with the Annual Giving staff to create and launch the comprehensive #WesGives campaign, complete with messaging, graphics, social media ads, printable signs, and photography that highlighted how and why faculty, staff, students, and alumni give back to Wesleyan because Wes has given so much to them.
My strategic social media and advertising campaign led to a 700% increase in visits to the giving page and 350% increase in gifts attributable to social media sources.