Email Marketing Guide
Think of this guidebook as Email Marketing 101 - everything you need to know to get started with email marketing if you’re completely new to the game, and tips on how to grow if you have a list of email subscribers that has been a bit dormant or you’re just not sure what to send them.
Think of this guidebook as Email Marketing 101 - everything you need to know to get started with email marketing if you’re completely new to the game, and tips on how to grow if you have a list of email subscribers that has been a bit dormant or you’re just not sure what to send them.
Think of this guidebook as Email Marketing 101 - everything you need to know to get started with email marketing if you’re completely new to the game, and tips on how to grow if you have a list of email subscribers that has been a bit dormant or you’re just not sure what to send them.
What’s inside the Email Marketing Guide?
What is Email Marketing? A brief overview of what email marketing is vs what it isn’t.
Why Email Marketing? Five reasons (with data!) email is a better way to engage potential and current clients/customers than social media marketing.
Getting Started with Email Marketing. Email terminology, do’s & don’ts, best practices, and laws you should follow. Note: this includes an overview of US laws only. Companies based in other countries should familiarize themselves with email and CAN-SPAM laws in their country.
Building Your Email List. Tips on creating an email list, how & where to use opt-in forms, how to get new subscribers and how to keep growing.
What To Send Your Subscribers. Content tips for both service & product-based businesses, and suggestions on how often to send emails. Plus: an overview of drip campaigns aka sequences aka workflows.
Measuring Success in Email. Learn what metrics to track and how to know if your emails are effective.
Worksheets! Editable worksheets for you to use digitally or print to help you plan your overall marketing objectives as well as single email campaigns and multi-email drip campaigns.
A special offer for a 1:1 Email Strategy Session with me! I’ve included a special discount for my 90-minute Email Strategy Sessions, exclusively for those who have purchased this Email Marketing Guide.