The Blog
Branding & marketing advice
+ spiritual living tips for lady bosses.
You Don’t Have to Be on Every Social Media Platform Just Because It Exists
Creating an account on the hot new social media platform and then rarely updating it because you simply don’t have time is not a sustainable marketing practice. So I’m here to give you a perhaps unpopular viewpoint when it comes to marketing your small business: don’t be on everything.
Introducing the Marketing Clarity Mini eCourse
Is marketing stressing you out? Are you unsure of what exactly your brand is, or unclear about how to reach your ideal customers or clients (or even who they are!)? If so, the Marketing Clarity Mini eCourse was created for Y-O-U!
Why Social Media Shouldn’t Be Your Primary Marketing Channel
Did you panic last week when Instagram, Facebook, and WhatsApp were down? This outage illustrated the important lesson of having multiple marketing channels to reach your community. Using social media for attracting new clients or customers is a great tactic, but be sure to bring them in to marketing channels you have a bit more control over, like your email list and website.
Introduce Yourself
When is the last time you introduced yourself - on social media, via email, in-person, etc - to your potential clients/customers? When did you last tell them what you do and how you can help them? If it’s been a while, go ahead and do it. Here are some templates to get you started.
Not Everyone is Going to Like You, and That’s Okay.
A really well-defined brand — whether it’s a personal brand or your business — should both attract AND repel people, clients, and customers.
What is Branding?
When you think of a “brand,” what’s the first thing you think of? Probably a logo, right? But a brand is so much more than a logo. A brand is your company’s heart, soul, and personality.